Category: Online Communities - Social Media
With the social media craze, is email still relevant?Christina Cavanagh joins Jim Blasingame to help small businesses understand that, like all electronic communication applications, email should be used as required and as customers request them.
Should you add video to your website? Joyce Weiss says absolutely, especially with customer testimonials, and she joins Jim Blasingame to reveal the technology, plus offer tips and best practices to help you energize your online strategy.
You should think of social media options as another small business marketing tool, according to Brian Moran, who talks with Jim Blasingame about how to incorporate social media practices into your overall marketing strategy.
In The Age of the Customer™, small businesses should be building their own online communities. Jim Blasingame talks about how to create the values of your online communities, and why you should not depend upon the public sites, like Facebook and Twitter, as the only way you connect with prospects and customers.
Will customer care look different in the future? John Patterson and Chip Bell think it will, as they speak with Jim Blasingame about the how much loving up our customers will change as we move into the next era of the marketplace, including e-customer service.
How can you use social media in a small business export strategy? Doug Barry explains with Jim Blasingame about how to use this tool to find foreign buyers and develop relationships with them, in conjunction with other due diligence tools.
How technology has changed marketing forever. Online expert, Anita Rosen, joins Jim Blasingame to reveal many of the ways technology and the Internet has changed the way customers control our relationship with them, including how - and where - they want to be reached.
How does a Main Street small business stay connected with 21st century customers of all generations? Andrea Nierenberg joins Jim Blasingame to talk about serving and delivering information to the varied generations of customers that we now serve.
What is on the mind of small business owners today? Pamela Springer talks with Jim Blasingame about the most pressing issues small business owners are facing, including how to do more with less, and the best ways to connect with prospects and stay connected with customers.
How will small business marketing be different after 2009? Bob Bly joins Jim Blasingame to talk about the state of connecting with prospects and turning them into customers, including the new ways customers want to connect with you.
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