Category: Online Communities - Social Media
Bob Bly joins Jim Blasingame to continue their conversation on how social media has changed B2B sales, plus how you content marketing can help you reach potential customers.
Bob Bly joins Jim Blasingame to explain that B2B marketing is completely different today because of how and when prospects make buying decisions and a big part of that is because of social media.
Don't be naive about your strategic relationship with the CEOs of Facebook, Twitter, Google, etc. Jim Blasingame helps small business CEOs understand that their interests are not the same as the CEOs of the big social media CEOs.
What should a small business CEO think about social media? Jim Blasingame talks about how a small business CEO should think about a social media strategy, and how it differs from social media execution.
Have you defined what you want your web strategy to accomplish? Anita Rosen joins Jim Blasingame to ask if you have a goal for your web strategy and to recommend tools to use to execute a strategy and then monitor it.
What does your web strategy look like? Anita Rosen joins Jim Blasingame to talk about examples of a web strategy, how it can work and how to monitor the results.
Do you know who loves your brand? Steve McKee joins Jim Blasingame to reveal that one of the keys to success for big brands is that they know who loves them and they stay close to those people.
How many mobile ad words are you buying? Deltina Hay joins Jim Blasingame to talk about establishing an online marketing strategy that includes mobile ad words, and why they're different from other ad words.
What does your Twitter plan look like? Lois Geller joins Jim Blasingame to reveal that your level of success using Twitter as a way to reach new prospects is based on how you create and execute a Twitter plan.
Is it time to put your best foot forrward on Twitter? Lois Geller joins Jim Blasingame to make the case for why every small business should be engaging with new contacts on Twitter and turning them into customers.
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