Allen Adamson joins Jim Blasingame to reveal the concept of Shift Ahead, which is to lead change in such a way that you’re taking action ahead of the rest of the marketplace, more in line with customer expectations.

Ross Kimbarovsky joins Jim Blasingame to reveal that the second greatest mistake small businesses make is not having a budget for marketing, and to reveal what should be in that budget.

Ross Kimbarovsky joins Jim Blasingame to reveal that the greatest mistake small businesses make going to market is in assuming all customers want the same thing, and how to break that cycle.

Kristin Zhivago joins Jim Blasingame to reveal that the greatest mistake small businesses make is to think they can presume what their customers expect from them.

Deb Calvert joins Jim Blasingame to reveal what it means to have outsight, and how this can be more powerful than having insight.

Deb Calvert joins Jim Blasingame to reveal why unwavering commitment to customers is a level of persistence that will pay off, and whether this behavior is seen in the younger generation sales people.

Ilise Benun joins Jim Blasingame to reveal how to use high tech to learn about customer expectations, and then deliver a print version of your proposed solution offering.

Scott Powell joins Jim Blasingame to reveal that small businesses have to focus on their “special sauce” of technical support and customized service emphasizing high touch with high tech in order to compete in the 21st century.

Scott Powell joins Jim Blasingame to reveal the unnatural and unprecedented advantage companies like Facebook, Google, and especially Amazon have over Main Street small businesses, and what can be done to level the playing field.

Allen Adamson joins Jim Blasingame to reveal why watching competitors as your guide to future behavior is a plan for extinction, and that being relevant to customers is the key to sustained success.