Tom Asacker joins Jim Blasingame to reveal the power of trust as a deliverable and how to maximize your margins by capitalizing on how valuable customers believe trust in you is.

Tom Asacker joins Jim Blasingame to reveal how people make decisions based on feelings, and how to maximize business relationships by focusing on the power of trust as a competitive deliverable.

Kristin Zhivago joins Jim Blasingame to reveal that the greatest mistake small businesses make is to think they can presume what their customers expect from them.

Peter Meyer joins Jim Blasingame to reveal that smiling, listening and discovering customer expectations are three key success steps in professional selling.

Peter Meyer joins Jim Blasingame to reveal why being a professional listener is more powerful in selling today than it’s ever been, because the customer knows so much more than ever before.

Peter Meyer joins Jim Blasingame to establish that when you’re selling to customers, your “product” is all of the elements that make up your business, including assets and people.

Jack Mitchell joins Jim Blasingame to discuss how successful sales organizations combine selling fundamentals with new customer expectations, which includes demonstrating values.

Ilise Benun joins Jim Blasingame to reveal how to use high tech to learn about customer expectations, and then deliver a print version of your proposed solution offering.

Kita Szpak joins Jim Blasingame to suggest one way to reset your business is by using ‘old-school’ techniques like sending handwritten letters to, and having face-to-face meetings with, your customers.

Allen Adamson joins Jim Blasingame to reveal why watching competitors as your guide to future behavior is a plan for extinction, and that being relevant to customers is the key to sustained success.