Allen Adamson joins Jim Blasingame to reveal the concept of Shift Ahead, which is to lead change in such a way that you’re taking action ahead of the rest of the marketplace, more in line with customer expectations.

Jim Blasingame reveals how businesses are evaluated today, which is different from word-of-mouth, and how UGC produces the “Nu-uh” effect that keeps your brand message honest.

Paul Goldner joins Jim Blasingame to reveal that customers are increasingly drawn to brands that are closest to where the value is delivered, which is good news for small business.

Jay Baer joins Jim Blasingame to reveal why, in this world of high tech connectivity, we still prefer to connect with and converse with each other on levels that spring from our humanity.

Jay Baer joins Jim Blasingame to reveal how word-of-mouth is still responsible for almost one-fifth of the U.S. economy, and why analog humans continue to gravitate to it, in the face of sexy new technology.

Brad Huisken joins Jim Blasingame to reveal that survival of Main Street retailers will depend on their ability to become devoted to delivering extreme high touch service, like it was a century ago.

Brad Huisken joins Jim Blasingame to report on the current and future condition of the Main Street retail landscape, and what small retailers have to do to survive.

Jim Blasingame reveals how the Age of the Customer has empowered prospects with new expectations that have re-ordered the way sales organizations conduct lead generation and prospect development.

Peter Meyer joins Jim Blasingame to reveal how inertia can develop in your business, especially if it develops between business and customer.

Karen Reisman joins Jim Blasingame to reveal that tapping into the emotions of your listener, and telling stories, are two of the most important lessons you can learn from Super Bowl commercials.