Alan See joins Jim Blasingame to reveal the purpose of a social media strategy is customer engagement, which produces the what 21st-century customer relationships are built on, relevance.

Tom Asacker joins Jim Blasingame to reveal that the only thing that differentiates a business from customers is how they’re made to feel about the experience, everything else is a commodity.

Bob Negen joins Jim Blasingame to reveal why survival for Main Street retailers today requires more than just showing up, you have to deliver the relevance before customers let you deliver the stuff.

Adam Witty joins Jim Blasingame to reveal how to take the trust you have with customers to the next level by demonstrating your authority as a thought-leader by publishing articles, a blog, public speaking, and/or a book.

Jim Blasingame reveals reasons why if you’re prospecting like it’s 1999, you’re probably not going to make it, and how to fix that condition.

Pierce and Jane Howard join Jim Blasingame to reveal the difference between morality and values and how they sometimes can cross-over, plus several of the 16 basic value indicators.

Pierce and Jane Howard join Jim Blasingame to report on their research on the importance of employee values in the successful management of a team and development of corporate values, which can evolve.

Ilise Benun joins Jim Blasingame to discuss more things that have changed in the past 20 years, including the way we use mobile and office phones.

Ilise Benun joins Jim Blasingame to reveal some of the ways marketing has changed in the past 20 years, including the way customers can tell the world about your service.

Steve Martin joins Jim Blasingame to reveal some of the data mining disruptions, and reasons small businesses will have get better at tracking individual customer behavior, over demographic trends.