Category: The Age of the Customer®
Steve Martin joins Jim Blasingame to report on the impact of mining, aggregating, and employing data is creating a new disruption on the economy, especially small businesses.
Arun Gopalakrishnan joins Jim Blasingame to reveal that 21st-century customer data should be focused more on their buying habits than their generation, income, location, etc.
Arun Gopalakrishnan joins Jim Blasingame to reveal that 21st-century customer data should be focused more on what they’ve been doing than who they are.
Pete Killian joins Jim Blasingame to reveal some of the ways small businesses can survive and sustain success in an Amazon-dominated retail sector.
Pete Killian joins Jim Blasingame to discuss the realignment of the marketplace with the new aggressiveness of Amazon and the retreat by the legacy retailers.
Chip Bell joins Jim Blasingame to report on the many disruptions that are happening in the marketplace and how to make sure you’re on the right side of these changes.
Chip Bell joins Jim Blasingame to reveal how to make sure you get your share of the business abandoned by the big retailers before Amazon moves in, including delivering experiences that make customers tell others.
Tom Asacker joins Jim Blasingame to discuss the resistance or ignorance of businesses to adjust to the new paradigm of relevance being more compelling for customers than your value proposition.
Tom Asacker joins Jim Blasingame to reveal that today customers are ruling you in or out based on how they feel about you – your relevance – before they know if you have value to them.
Mary McCarthy joins Jim Blasingame to reveal why demonstrating your company values is critical to help customers believe your business is relevant to them.
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