Category: The Age of the Customer®
Ray Keating joins Jim Blasingame to discuss recent research showing a resurgence of entrepreneurship, and to discuss if some of this is what we’re calling the gig economy.
Tom Asacker joins Jim Blasingame to reveal the challenges analog humans face as we convert our 10 millennia analog dance into one that includes digital leverage.
Tom Asacker joins Jim Blasingame to reveal the dynamic dance that is created as humanity attempts to incorporate digital leverage with our analog nature.
Pam Danziger joins Jim Blasingame to reveal that the driving force behind marketing strategy shifts is the quest for relevance first, value second and price last.
Tony Uphoff joins Jim Blasingame to reveal some of the steps and adjustments that have to be made to recover relevance with customers who now have new expectations almost every day.
Tony Uphoff joins Jim Blasingame to reveal how and why the industrial sector is just now coming up the curve to understand how they’re increasingly in jeopardy of being irrelevant.
Bill Schley joins Jim Blasingame to reveal that until you can really differentiate your brand from others in the mind of customers, you don’t have a brand that will deliver consistently.
Bill Schley joins Jim Blasingame to reveal the fact that there is nothing new about how to create and execute a brand and a brand message. It’s still about the human requirement of trust.
Stacey Brown Randall joins Jim Blasingame to reveal that there are three stages that you’ll have with customers and how to make all three sticky experiences.
Stacey Brown Randall joins Jim Blasingame to define what a sticky customer experience looks like, why it’s so powerful, and how to create many of them.
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