Adrian Ott joins Jim Blasingame to reveal why the who – customers – are more important to focus on than the what or how – product – you want to take to market.

Jim Blasingame reveals the difference between what customers need and what they want, and how you can make a very nice living delivering that difference, if you charge for it.

Deb Calvert joins Jim Blasingame to discuss how to earn the admiration of customers so they become your biggest promoters, which also causes them to cut you some slack if – when – you make a mistake.

Deb Calvert joins Jim Blasingame to reveal the power of having customer conversations that lead to engagement, that lead to long-term relationships, that lead to long-term sales performance.

Jeff Zbar joins Jim Blasingame to reveal how all of the seductive technology we have, which is making us more productive, also has the potential to isolate us, and why we have to be intentional about seeking human contact every day.

Skip Miller joins Jim Blasingame to reveal how to turn around a person or team that is experiencing poor sales performance by returning to focusing on being relevant to the human on the other side of the desk.

Pam Danziger joins Jim Blasingame to report on the urgency of Main Street retail businesses to engage customers with emphasis on the five analog human elements, including sight, sound, smell, etc.

Alan See joins Jim Blasingame to discuss the tendency of humans to give the other person the benefit of the doubt, and why this positive trait is modified against performance in the marketplace.

Pam Danziger joins Jim Blasingame to report on the urgency of Main Street retail businesses to engage customers with emphasis on the five analog human elements, including sight, sound, smell, etc.

JoAnna Brandi joins Jim Blasingame to explain what is really happening when you get “ghosted” by a customer – it’s not because they’re mad at you, but because you just became irrelevant.