Suzanne Paling joins Jim Blasingame to reveal that there is a crisis of sales people failing today because they aren’t focusing their energy on the front end of the relationship – getting in the door.

Karen Cortell Reisman joins Jim Blasingame to reveal that the second five of the 10 most powerful words to remember as you go to market is: they know and trust. As in people they know and trust.

Karen Cortell Reisman joins Jim Blasingame to reveal the first five of the 10 most powerful words to remember as you’re putting your go-to-market philosophy and strategy together: People do business with people...

Ed Harrington joins Jim Blasingame to discuss bringing customers into your plans for change, as if they were the last mile contributors on your change team.

Skip Miller joins Jim Blasingame to reveal how to determine the position of a prospect’s journey of understanding as they make a purchase, and how to plug in at the right place to establish your relevance.

Skip Miller joins Jim Blasingame to reveal that there are certain communication skills around how to ask questions the right way that will help you nurture prospects into customers in the way they prefer in The Age of the Customer.

Bob Negen joins Jim Blasingame to remind small businesses, especially retailers, that “buy local” and Small Business Saturday will not save you from failing to meet the evolving expectations of 21st century customers.

Chris Bishop joins Jim Blasingame to reveal how you can make your offering augmented reality ready, in order to educate customer visitors who are “just looking.”

Suzanne Paling joins Jim Blasingame to reveal the nature of sales coaching as a way to influence future behavior, especially with regard to how the customer expects to buy.

Jay Baer joins Jim Blasingame to reveal that half of word-of-mouth is still being conducted by direct, face-to-face or voice contact. Plus the potential rewards and dangers of associating your marketing with controversial issues.