Jay Baer joins Jim Blasingame to introduce the concept of talk triggers in a powerful association with the 10 thousand-year-old fundamental, word-of-mouth.

Ken Rutsky joins Jim Blasingame to reveal some of the things you have to do to reach savvy customers who already know almost as much as you.

Ken Rutsky joins Jim Blasingame to reveal that B2B selling has been turned upside-down and the customer has ruled you in or out before you know they exist.

Karen Cortell Reisman joins Jim Blasingame to reveal that the second five of the 10 most powerful words to remember as you go to market is: they know and trust. As in people they know and trust.

Karen Cortell Reisman joins Jim Blasingame to reveal the first five of the 10 most powerful words to remember as you’re putting your go-to-market philosophy and strategy together: People do business with people...

Alan See joins Jim Blasingame to reveal the financial damage that accrues when you allow customers to become disengaged, not because they don’t like you, but because you allowed your business to become irrelevant.

Alan See joins Jim Blasingame to report on new research that shows the efficiency and profitability of making sure you’re marketing is aligned with customer expectations.

Skip Miller joins Jim Blasingame to reveal how to determine the position of a prospect’s journey of understanding as they make a purchase, and how to plug in at the right place to establish your relevance.

Skip Miller joins Jim Blasingame to reveal that there are certain communication skills around how to ask questions the right way that will help you nurture prospects into customers in the way they prefer in The Age of the Customer.

Bob Negen joins Jim Blasingame to remind small businesses, especially retailers, that “buy local” and Small Business Saturday will not save you from failing to meet the evolving expectations of 21st century customers.