Customers expect authenticity, not manipulation. Lois Geller joins Jim Blasingame to explain why The Age of the Customer™ demands that businesses demonstrate authenticity in their marketing messages.

A soybean is a commodity and so is everything you sell. Jim Blasingame talks about practices that will prove your relevance and differentiate your small business from competitors in The Age of the Customer™.

Your future success depends upon building online customer communities. Jim Blasingame talks about online community-building practices and tools, including social media and website, plus the future of creating your own community platform.

Does your business's performance match your brand message? Suzanne Tulien joins Jim Blasingame to talk about the branding advantage of small business over big business in The Age of the Customer™.

People don’t care how much you know, they want to know how much you care. Len Marrella joins Jim Blasingame to discuss the traits of service leadership: caring, character and competence, and how that converts to values in the marketplace.

Can your customers find information they need on your website? Rob Levin joins Jim Blasingame to talk about how to use website content to engage customers and remain relevant in The Age of the Customer™.

Do you know the keys to success at the "moment of relevance?" Jim Blasingame offers 3 factors that will help you successfully negotiate the moment of relevance with customers and prospects.

Does your online presence "fit the eye" of your prospects? Jim Blasingame talks about the moment of relevance when prospects see your online presence and decide whether it "fits their eye" before you even know they exist.

This is the century of the entrepreneur. Walter Kiechel joins Jim Blasingame to discuss Wall Street versus Main Street and why small companies are better at serving customers and seeking excellence AND learning from failures.

Your greatest fear should be irrelevance. Jim Blasingame talks about The Age of the Customer™ and the changes in the way you connect to customers as they seek new solutions, plus how to stay relevant.