Selling and serving customers online is no longer an option, it’s an imperative. Reporting on the results of an audience poll on online sales activity, Jim Blasingame reveals why it's imperative for small businesses to increasingly both sell and serve their customers online.

Is branding still relevant in The Age of the Customer™? Jonathan Salem Baskin joins Jim Blasingame to discuss how the concept of small business branding may be changing as the customer has increased influence in The Age of the Customer™.

What are the parallel universes your operating your small business in? Jim Blasingame reveals the two universes - the Age of the Seller and The Age of the Customer™ - that you're in, and why you need to know which one is coming and which one is going.

What does being customer focused looks like? Scott Swedenburg joins Jim Blasingame to talk about why, in The Age of the Customer™, being customer focused is essential to being successful.

How is branding for small business affected inThe Age of the Customer™? Tom Asacker joins Jim Blasingame to talk about how the value of branding in The Age of the Customer™ is actually evolving in favor of small businesses.

How will The Age of the Customer™ impact your small business? Jim Blasingame identifies what he calls The Age of the Customer™ and some of the adjustments small businesses will have to make in the new age.

The Age of the Customer™ is producing an interesting small business irony. Jim Blasingame reveals the irony that even though small businesses should be the most effective for The Age of the Customer™, too many will not take advantage of this position. Jim also explains how to solve the problem.

How do you become the "ding" in branding when customers decide to buy something and immediately see a brand in their mind? Jim Blasingame talks about what a small business must do to differentiate itself in The Age of the Customer™.

For business to consumer sales success, the customer experience is everything, according to Jim Blasingame, who reveals the success components of B2C selling in The Age of the Customer™.

How is small business selling different in the Age of the Customer? Chad and Jeff Koser join Jim Blasingame to talk about how selling has changed as we learn more about the "new normal" selling practices in The Age of the Customer™.