Category: The Age of the Customer®
Are you meeting your sales goals? Jim Blasingame talks about making sure your small business is moving away from Age of the Seller practices and in the direction of The Age of the Customer™ expectations.
The The Age of the Customer™ is affecting how you train and deploy a sales team? John Dini joins Jim Blasingame to discuss specific ways sales training and the sales effort has changed in The Age of the Customer™.
Is your sales strategy keeping up with the new marketplace? John Dini joins Jim Blasingame to talk about how the way you sell is being impacted by The Age of the Customer™.
The greatest way to live your life is to be in reality what you appear to be. Jeremie Kubicek joins Jim Blasingame to discuss benevolence as a leadership strategy – give yourself for the benefit of others and the opportunities will present themselves.
You can you be competitive and still be irrelevant. Jim Blasingame reveals why The Age of the Customer™ is making being relevant - connecting with the customer on their terms - more important than merely being competitive.
The customer is now in control – get over it! Jim Blasingame talks about two of the factors that are creating paradigm shifts which have caused the Age of the Seller to succumb to The Age of the Customer™.
In the 21st century, marketing cannot be manipulative. Alan Maites joins Jim Blasingame to talk about why the key to successful marketing in the 21st century is to focus on serving communities.
In The Age of the Customer™, the challenge is to not become irrelevant. Alan Maites joins Jim Blasingame to discuss the power of creating a customer-centric strategy, both offline and online, to stay relevant in The Age of the Customer™.
How is marketing different in The Age of the Customer™? Alan Maites joins Jim Blasingame to discuss the 21st century model of marketing as customers continue to gain more control.
In The Age of the Customer™, communities will control your marketing message. Stacy DeBroff joins Jim Blasingame to discuss the shift from targeting demographics to marketing inside of communities, many of which are heavily influenced by moms.
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