Category: The Age of the Customer®
Are you asking customers to recommend you online? Paul M. Rand joins Jim Blasingame to reveal tips and best practices on how to get customers to recommend you to their friends and online communities.
The greatest thing a customer can do after they give you their money is to recommend you. Paul M. Rand joins Jim Blasingame to reveal why you should think of your social media strategy as a way to encourage and empower others to recommend you.
Jay Baer joins Jim Blasingame to explain that customer interaction has changed fundamentally and that customer relationships are created by information, plus why you must adopt long-term thinking about customers.
The callback is a powerful sales tool. Jim Blasingame to reveal the concept of a call-back as a sales strategy, and how it can be the difference between staying connected to prospects who need time to decide.
Demonstrating values online is a great small business advantage. Lois Geller joins Jim Blasingame to reveal why and how small businesses can demonstrate their values in their online presence in a way that no big business can.
Here's how you create a customer for life? Jim Blasingame reveals his New Law of Customer Relevance, which is where you create customers for life by helping them help their customers.
Are your marketing efforts getting results? Jay Baer joins Jim Blasingame to reveal why your marketing strategy might not be working and explain how to create one that meets the new expectations of your customers.
The economy is changing fact, are you? Steve Martin joins Jim Blasingame to report on the evolving expectations of your customers and talk about what small businesses have to do to remain relevant, not just competitive.
Jim Blasingame explains that if your business is operating in the Age of the Seller mentality, you may experience a disconnect from your customers who have Age of the Customer expectations.
Are you having trouble getting in to see new prospects? Jim Blasingame reveals how the selling step of getting in to see a new prospect has changed from just knocking on a door to nurturing and developing prospects before you ask for an appointment.
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