Thursday - December 01, 2016
Jeff Zbar joins Jim Blasingame to observe that the way many companies treat customers these days is a perfect opportunity, with essentially no investment, to stand out from competitors by merely loving up your customers.
Jeff Zbar joins Jim Blasingame to explain how he found a used iPhone with the specs he wanted for hundreds of dollars less than a new one would cost.
Doug Obey joins Jim Blasingame to report on the upcoming referendum in Italy that could change the way that country governs itself, on The Small Business Advocate Show.
Doug Obey joins Jim Blasingame to report on the policies proposed by Donald Trump and whether they will be adequate to stimulate business owners to invest and customers to buy.
Doug Obey joins Jim Blasingame to discuss the nature of the marketplace to be hopeful and excited about the prospect of a regulatory environment that’s pro-business.
Jim Blasingame reveals why small businesses are heavily influenced by public policy and that we should be more active in the debate in order to influence the outcome in our favor.
Jim Blasingame predicts that anticipating pro-business policies, 2017 will be a year when the marketplace will have something to be excited about, and will have economic growth beyond the past 8 years.
Tim Berry joins Jim Blasingame to reveal that a New Year strategy refresh should begin with a comparison of what you think the marketplace sees when it looks at your business and the actual identity customers have.
Tim Berry joins Jim Blasingame to help you refresh your strategy regarding the position your company has in the marketplace in reality and what you want it to be.
Tim Berry joins Jim Blasingame to encourage you to refresh your strategy regarding all of the offerings – products and services – you take to market, and how relevant they are.
Friday - December 02, 2016
Shawn Murphy joins Jim Blasingame to talk about how allowing yourself to be overworked not only contributes to your own unproductivity, but also can impact those who work with you.
Shawn Murphy joins Jim Blasingame to reveal the impact of overworking on your health, when it becomes a way of life, instead of a periodic means to an end.
Shawn Murphy joins Jim Blasingame to reveal that just because employees are engaged, doesn’t mean you can treat them the same way you think of your own selfless commitment to the business.
Monday - December 05, 2016
Justin Croxton joins Jim Blasingame to reveal that the first step in getting Search Engine Optimized is to make sure your website is optimized for customers.
Justin Croxton joins Jim Blasingame to remind you that while you’re maximizing your SEO for Google, don’t forget the other 800-pound gorilla, Amazon .
Ray Keating joins Jim Blasingame to report on the connection between those states that Hillary Clinton won in the last election with the ranking those states on the small business friendly list.
Ray Keating joins Jim Blasingame to report on some of the misinformation that’s being promoted by the media and some politicians about the economy that does not reconcile with the facts, including investment, job creation, etc.
Ray Keating joins Jim Blasingame to report on the killing of the DOL’s overtime exemption increase by a federal judge, plus the negative impact regulations have on small business success.
Ellen Rohr joins Jim Blasingame to talk about her experience becoming a student of Zig Ziglar’s personal development programs and why she recommends it.
Ellen Rohr joins Jim Blasingame to debate the best way to deal with the concept of having “an attitude” with an employee who has one.
Paul Angles joins Jim Blasingame to talk about the experience of his family leaving Cuba during the revolution and why most Cubans won’t mourn the death of the dictator, Fidel Castro.
Paul Angles joins Jim Blasingame to recommend steps to help you get ready to close out the year strong, including talking with customers about how you can help them with their customers, plus getting more mobile optimized.
Paul Angles joins Jim Blasingame to encourage you to spend time with customers to find out what their evolving expectations are, and let them tell you what you should be doing tomorrow, or next year.
Tuesday - December 06, 2016
Karen Cortell Reisman joins Jim Blasingame to reveal the power of listening in selling, and recommend some things to say that will help you become a better listener, like “Tell me more.”
Karen Cortell Reisman joins Jim Blasingame to recommend listening two-thirds of the time and talking one-third when in front of prospects and customers, because the information you need is in the other person’s head.
Stephen Baum joins Jim Blasingame to recommend you surround yourself with people who address the principle cause of a problem or opportunity and deal with that, rather than a symptom.
Stephen Baum joins Jim Blasingame to recommend that before you hire a new employee, you engage them in practical work scenarios, observe them in the real world, and as always, check references.
Stephen Baum joins Jim Blasingame to report that many CEOs he’s working with are excited about the potential for economic growth with the new president, but are also preparing for something less.
Nellie Akalp joins Jim Blasingame to recommend that you review the reasons you chose your business’s current legal status and make sure those reasons are still legally and financially valid.
Nellie Akalp joins Jim Blasingame to talk about why you chose your small business’s current legal status, and to offer questions to answer that might make you decide if you should be a C corporation.
Gerald Celente joins Jim Blasingame to reveal that the results of the recent election in the U.S. had more to do with a grassroots revolution than with who the new president is.
Gerald Celente joins Jim Blasingame to report on the global response at the polls – Trump, Brexit, Italy – that is a reaction to how the elite have been getting richer while regular folks are losing.
Gerald Celente joins Jim Blasingame to recommend that instead of infrastructure, Trump should spend more of his political capital on areas like regulation and tax reform.
Wednesday - December 07, 2016
Dario Ambrosini joins Jim Blasingame to reveal what the “on-demand customer” looks like, what they’re expectations are, and how to serve them.
Dario Ambrosini joins Jim Blasingame to recommend several steps to take the attract the on-demand customer, including having reviews and making the experience very handy.
Pam Harper joins Jim Blasingame to reveal why we’re going to be experiencing unprecedented opportunities and challenges coming at us, and how to prepare our businesses for both.
Pam Harper joins Jim Blasingame to reveal that while many of the new things we’re dealing with are unprecedented, the most critical thing we have to adapt to is how fast each new version is happening.
Pam Harper joins Jim Blasingame to reveal that the velocity of change is creating the need to pivot successfully, while you’re creating the new direction of your business.
Jim Blasingame reveals five critical year-end steps to take to help you start the new year leaner and cleaner.
Jim Blasingame talks about some of the things that will be required of every small business owner, especially in the beginning.
Rob Levin joins Jim Blasingame to encourage you to develop content and delivery methods, that are focused on what your profile customer is likely wanting to know.
Rob Levin joins Jim Blasingame to reveal that every small business can produce and distribute content – written, audio or video – that is focused on what customers want to learn, as long as it’s authentic.
Rob Levin joins Jim Blasingame to discuss some of the reasons it’s reasonable to expect 2017 to be an exciting year for the economy.
Thursday - December 08, 2016
Lennox Cornwall joins Jim Blasingame to reveal that everyone who accomplishes anything will make mistakes, but that the key is to recover from them, and he offers four steps to help you make that happen.
Lennox Cornwall joins Jim Blasingame to reveal three more steps to help you recover from your mistakes, including resolving to not repeat what you did.
Sarah Hiner joins Jim Blasingame to reveal that now is a good time to look for lower airfare, and other expenses to travel to Europe, since the dollar is strong against the Euro and Pound.
Sarah Hiner joins Jim Blasingame to report on some of the sites that can help you get your passwords under control, so you only have to remember one.
Sarah Hiner joins Jim Blasingame to warn that some private taxi drivers try to pass as Uber drivers, and how to tell the difference and avoid them.
Jim Alampi joins Jim Blasingame to reveal that with the pace of the marketplace, your hiring practices must be about finding qualified people who are also capable of adapting fast and growing in their jobs.
Jim Alampi joins Jim Blasingame to reveal some of the more professional HR practices that you must use in order to find and hire new employees who can adapt and grow, plus why you probably should outsource the hiring process.
Cliff Ennico joins Jim Blasingame to remind you of classic ways to manage your taxes with year-end practices, like maximizing expenses and minimizing income.
Cliff Ennico joins Jim Blasingame to reveal some of the deductions that are currently available, but may be expiring, that you could still take advantage of this year, including certain IRA contributions and educational deductions.
Cliff Ennico joins Jim Blasingame to reveal that tax filing dates for partnerships and LLCs will now move up one month to March 15, plus managing your business against a due diligence performance list.
Friday - December 09, 2016
Jackie Dryden joins Jim Blasingame to talk about how Boomers and Millennials are at once different and similar, and offer some perspectives on how to help the two generations work more productively.
Jackie Dryden joins Jim Blasingame to reveal some of the ways members of Gen Y are motivated differently, and what to accept and how to help them grow up.
Brad Huisken joins Jim Blasingame to reveal some of the unqualified behaviors that any company or sales professional must demonstrate in order to be successful in the marketplace.
Brad Huisken joins Jim Blasingame to discuss alternative ways to motivate salespeople who are members of generations who are not always motivated by financial rewards alone.
Brad Huisken joins Jim Blasingame to reveal three categories of goals for any business to focus on, including sales, service and operations.
Michael Behe joins Jim Blasingame to explain the difference between these three beliefs: intelligent design, creationism, and Darwinism, and to discuss how we got there, and where the future is going.
Michael Behe joins Jim Blasingame to discuss that the more we know about science, the more it confirms intelligent design.
Monday - December 12, 2016
Marsha Egan joins Jim Blasingame to reveal how to minimize your stress by preempting problems before they become stressful, with problem-solving methods to eliminate them, not manage them.
Marsha Egan joins Jim Blasingame to reveal how being a perfectionist manufactures stress, when the right balance between performance and stress is to seek excellence with practices like delegating.
Mike Daniels joins Jim Blasingame to discuss whether Russia had anything to do with the U.S. election, plus whether Rex Tillerson should be Secretary of State.
Mike Daniels joins Jim Blasingame to reveal that the next war will not be fought, but with electronic digits with ordinance against Russia, China and Iran, for example, and what is at stake.
Mike Daniels joins Jim Blasingame to reveal that the U.S. government is playing out of its league regarding Internet issues when dealing with China, which sees the Internet as a weapons platform, not an information highway.
Jerry Silberman joins Jim Blasingame to reveal what it looks like when a business makes a bad turn financially, ultimately requiring workout help, instead of making the right turn toward financial strength.
Jerry Silberman joins Jim Blasingame to reveal how to work with a financial recovery firm that can help you deal with creditors, while staying in business.
Eva Rosenberg joins Jim Blasingame to reveal why the IRS is increasingly expecting specific business expense records.
Eva Rosenberg joins Jim Blasingame to reveal the four things you’ll need to take business expenses that initially lack proper records.
Eva Rosenberg joins Jim Blasingame to report on how partnerships and corporations have new tax filing dates, as well as new dates for reporting W-2 and 1099 information.
Tuesday - December 13, 2016
Chip Bell joins Jim Blasingame to reveal that as much as you work on strategies and facts and figures to get customers to buy from you, they’re basing their decision on perception, not fact.
Chip Bell joins Jim Blasingame to explain why front line employees have to be trained to be customer scouts to bring back the perceived expectations of customers.
Kathy Perry joins Jim Blasingame to encourage you to commit to funding your social media strategy, with money for doing the work and ads.
Kathy Perry joins Jim Blasingame to admit that social media can be frustrating for small businesses, because it’s not easy to see a return, and to offer ideas on how to minimize that frustration.
Kathy Perry joins Jim Blasingame to answer Jim’s question of do small business owners really have time for more conversations about things that don’t matter to us, just because LinkedIn wants to sell more ads?
Brett Clay joins Jim Blasingame to discuss how humanity has developed over the millennia regarding our ethical behavior.
Brett Clay joins Jim Blasingame to reveal that the greatest coaches are the ones who are the best at asking questions, including using the “OSCAR” coaching model.
Karen Kerrigan joins Jim Blasingame to report on the rejection of the DOL overtime exemption increase by a federal judge, and why this government overreach will likely be stopped for good.
Karen Kerrigan joins Jim Blasingame to discuss President-Elect Trump’s choices for his cabinet, including Linda McMahon for the SBA, Perry for Energy, and others.
Karen Kerrigan joins Jim Blasingame to discuss some of Trump’s cabinet choices that are concerning, like the Obama-type liberal, Gary Cohn for a high-ranking economic advisory role, and Exxon CEO Tillerson for Secretary of State.
Wednesday - December 14, 2016
Debra Fine joins Jim Blasingame to discuss the things to think about so your attendance at a holiday party doesn’t become a career defining moment.
Debra Fine joins Jim Blasingame to offer advice on how to talk with people at parties and other gatherings, including to keep the phone in your pocket.
Barbara Weltman joins Jim Blasingame to report on the new tax filing dates for next year, including for w-2s and 1099s, corporations and partnerships, and others.
Barbara Weltman joins Jim Blasingame to report that many state and local governments are taking steps to impose their own employee regulations regarding pay and healthcare.
Barbara Weltman joins Jim Blasingame to report on a new law that will help small businesses that want to help employees with health care expenses.
Tim Irwin joins Jim Blasingame to reveal that there are certain behaviors that run counter to successful leadership, and why demonstrating them may have cost Hillary Clinton the election, including a lack of self-awareness and arrogance.
Tim Irwin joins Jim Blasingame to reveal three more behaviors that cause leaders to derail their success, including not seeing warning signs and rationalizing their behavior.
Bob McTeer joins Jim Blasingame to talk about what has caused the behavior of the Fed regarding interest rates for the past eight years, and to predict that they will raise rates today.
Bob McTeer joins Jim Blasingame to report on some of the cabinet members Donald Trump has chosen, especially the ones that will impact economic decisions.
Bob McTeer joins Jim Blasingame to predict that the 2017 economy will break out and grow beyond any year in the past eight, including GDP growth over 3%.
Thursday - December 15, 2016
Jeff Zbar joins Jim Blasingame to talk about some of the ways to evaluate how this year went, and to take the steps to prepare your business for a clean start in the New Year.
Jeff Zbar joins Jim Blasingame to share their bad experiences with mobile network providers – Verizon and ATT -- especially when they are deceptive about pricing and overcharging.
Bill Dunkelberg joins Jim Blasingame to report on the NFIB Index that for the first time in over eight years, shows increased optimism among small businesses, largely due to the election results.
Bill Dunkelberg joins Jim Blasingame to report that his NFIB Index shows small business hiring and sales are up, but capital expenditure and earnings are not.
Bill Dunkelberg joins Jim Blasingame to report on his thoughts that the economy for 2017 will grow at an increased rate of 3%, which is significantly greater than either of the past eight years.
Jim Blasingame reveals the three disciplines you need for the 21st century, and to focus on why you really need to get good at creating strategic alliance.
Jim Blasingame reveals how the President-Elect Donald Trump will improve America's ability to grow businesses over the next 8 years, and why that is worth celebrating.
Adam Levin joins Jim Blasingame to reveal a sweepstakes his company is offering, to deliver to one company a full audit, and upgrade of their cyber-security systems.
Adam Levin joins Jim Blasingame to report on the recent news that one billion Yahoo customer accounts were compromised in a cyber-attack, and what the consequences are.
Adam Levin joins Jim Blasingame to reveal some steps to take to prevent and protect yourself from cyber and security exposure, including using credit cards instead of a debit.
Monday - December 19, 2016
Mary Cantando joins Jim Blasingame to share some wisdom available from the women who contribute to her daily calendar, including what got you here, won’t get you there.
Mary Cantando joins Jim Blasingame to share wisdom available on the calendar she publishes, including hiring people and managing your finances.
Jim Canterucci joins Jim Blasingame to talk about the imperative nature of leadership in your professional success, and why it’s more than foundational, it’s the footing below the foundation.
Jim Canterucci joins Jim Blasingame to reveal why your leadership evaluation should include looking outward toward your stakeholders, or constituents, and discovering what kind of leadership they expect from you.
Jim Canterucci joins Jim Blasingame to encourage you to stay focused on the outward look for your leadership perspective, rather than inward.
David Ellenwood joins Jim Blasingame to share his thoughts on why he started his small business and what he’s learned, including why you have to expect the unexpected, and be sure you’re ready to work hard.
David Ellenwood joins Jim Blasingame to share his thoughts on what he’s learned as a small business owner, especially when it comes to how to grow a business in a way that fits all aspects.
Shawn Murphy joins Jim Blasingame to define the concept of value as it applies to employees and customers.
Shawn Murphy joins Jim Blasingame to identify the four elements of value, including function, emotion, life, and social, and emphasize that only one is physical.
Shawn Murphy joins Jim Blasingame to reveal how to check your business model to make sure it’s delivering value to your stakeholders, especially customers.
Tuesday - December 20, 2016
Wally Bock joins Jim Blasingame to discuss how the book publishing industry has been disrupted and changed over the past 30 years.
Wally Bock joins Jim Blasingame to discuss the self-publishing process and you must have a marketing strategy for your book, or you’ll wind up surrounded by a lot of books you can’t get rid of.
Olalah Njenga joins Jim Blasingame to encourage you to determine what has been working for you, and what hasn’t been, before you start the New Year.
Olalah Njenga joins Jim Blasingame to encourage you to identify with your team what are the most important things you’re doing that need to be taken into the new year, and what aren’t.
Olalah Njenga joins Jim Blasingame to discuss the need for getting a different perspective for the new year.
Bob Fischer joins Jim Blasingame to reveal the elements of the acronym SMART in developing goals, including the imperative of being specific and setting a time.
Bob Fischer joins Jim Blasingame to recommend you set SMART goals that are attainable, realistic and deliverable in a specific time.
John Burns joins Jim Blasingame to reveal his way of thinking about generations as demographic behaviors, especially regarding Millennials.
John Burns joins Jim Blasingame to report on what he thinks will be the future of housing, based on the demands and expectations of the younger buyers.
John Burns joins Jim Blasingame to reveal that the 20th century way of thinking about housing will likely not endure through the Millennial generation.
Wednesday - December 21, 2016
Catherine Kaputa joins Jim Blasingame to report that trends we can expect to see in the New Year include more freelancing and teleworking, plus more big data for small business hiring.
Catherine Kaputa joins Jim Blasingame to discuss some of the improvement opportunities that will be on the plate of the proposed SBA administrator, Linda McMahon.
Andrew Gause joins Jim Blasingame to discuss some of the pressures that will cause the Fed to raise rates more in 2017 than in the past eight years.
Andrew Gause joins Jim Blasingame to reveal some of the good news for small businesses in 2017, which will actually become challenges for the Fed’s monetary policy.
Andrew Gause joins Jim Blasingame to discuss the good and bad elements of the Chinese financial structure, and why it could turn into a global challenge, also what will inflation and gold do in 2017.
Scott Alexander joins Jim Blasingame to explain that by having a combination of discipline and a belief in yourself, you can accomplish a lot in the marketplace.
Scott Alexander joins Jim Blasingame to explain that in order to run a business correctly and efficiently, leadership needs to be a journey and a state of being.
Stijn Hendrikse joins Jim Blasingame to talk about the challenge small business owners have with staying focused, and how to maintain success while expanding our comfort zone.
Stijn Hendrikse joins Jim Blasingame to encourage you to elevate your trustworthiness, while eliminating the noise level with more targeted marketing.
Stijn Hendrikse joins Jim Blasingame to offer suggestions on how to improve your marketing in the New Year, including focusing more on permission-based marketing.
Thursday - December 22, 2016
Bob Kustka joins Jim Blasingame to reveal the productivity challenges we’ll have in an expanding economy, which will require a new human resources strategy.
Bob Kustka joins Jim Blasingame to recommend encouraging the high-performing employees and setting the unproductive ones up to either improve or go elsewhere, plus the power of communicating with your performers.
Debbie Meyer joins Jim Blasingame to talk about taking a personal inventory, to check how you feel about your business after another year has gone by.
Debbie Meyer joins Jim Blasingame to reveal why you should take an inventory of the time you’re devoting to being the CEO of your business, to see if it’s going to be enough in the New Year.
Debbie Meyer joins Jim Blasingame to reveal that goals without a specific plan to achieve them is not a success strategy.
Jim Blasingame begins by revealing his 15-year record, and replay half of the 24 2016 predictions he made a year ago, and reconciles them with what actually happened, and his score, including some on the economy, the Fed and others, and to.
Jim Blasingame continues to recap and reconcile the second half of his 2016 Crystal Ball predictions with what really happened, his score of 78%accuracy for the year, especially four on the election, and his 16 year record of 73% accuracy.
Rich Galen joins Jim Blasingame to reveal the real reasons Trump beat Clinton, including a repudiation of eight years of Obama’s failed and harmful policies for job creators.
Rich Galen joins Jim Blasingame to reveal some of the areas that the Trump administration will impact the U.S. regarding the economy, healthcare and trade.
Rich Galen joins Jim Blasingame to discuss some of the areas of impact the Trump administration will have on global issues, especially the Middle East.
Friday - December 23, 2016
Joel Libava joins Joins Jim Blasingame to discuss that we all have more in common than different, and to encourage us all to focus on our commonality.
Joel Libava joins joins Jim Blasingame to discuss the concept of intellectual honesty.
Ruth King joins Jim Blasingame to recommend you look differently at how to fund your marketing strategy.
Ruth King joins Jim Blasingame to lament the fact that human beings still haven’t learned how to get along, and to offer some suggestions on how to turn this around.
Ruth King joins Jim Blasingame to offer the notion that if governments would focus on making small businesses successful, the rest of the economy and society would follow and also be successful.
Jim Blasingame offers evidence to defend himself as a self-described scrooge, why this is the case, and what we all should do to extend the holiday spirit of giving year-round.
Jim Blasingame to recite a poem about those who stand a post for us every day, and what they mean to us during the holidays.
Barbara Weltman joins Jim Blasingame to reveal some of the new dates the IRS is imposing regarding filing 1099 and W-2 forms, plus others.
Barbara Weltman joins Jim Blasingame to share thoughts on how we Earthlings need to spend more time focusing on our common ground, instead of the things that are different about us.
Barbara Weltman joins Jim Blasingame to encourage us to focus our relationships with others we disagree with, not on how we’re right or wrong, but rather, the stuff in the middle.
Monday - December 26, 2016
Rick Maurer joins Jim Blasingame to introduce a free resource to help you deal with change, and talk about how outsourcing non-core competencies helps you have time to lead change where it counts.
Robert Grede joins Jim Blasingame to reveal that having a good headline, focusing on one thing, and adding research and other facts, are three great elements of a well-prepared advertisement.
Robert Grede joins Jim Blasingame to reveal that among other tips, testimonials, staying connected with customers, and a call-to-action are great advertisement writing tips.
Wayne Crews joins Jim Blasingame to report on some of the final regulatory shots President Obama plans to take against small businesses before he leaves office.
Wayne Crews joins Jim Blasingame to report on the process President-elect Trump will need to follow to establish a tighter rein on the proliferation of regulations.
Wayne Crews joins Jim Blasingame to reveal that while a president has to go through Congress as a practice to create new regulations that stick, but he doesn’t have to ask permission to limit the impact of existing regulations.
Rick Maurer joins Jim Blasingame to discuss the challenges of doing business in a digital age with virtual meetings and endless distractions.
Rick Maurer joins Jim Blasingame to reveal some of the ways to create a culture that encourages employees to take initiative, when leadership is required to affect change.
Tuesday - December 27, 2016
Lennox Cornwall joins Jim Blasingame to reveal that everyone who accomplishes anything will make mistakes, but that the key is to recover from them, and he offers four steps to help you make that happen.
Lennox Cornwall joins Jim Blasingame to reveal three more steps to help you recover from your mistakes, including resolving to not repeat what you did.
Sarah Hiner joins Jim Blasingame to reveal that now is a good time to look for lower airfare, and other expenses to travel to Europe, since the dollar is strong against the Euro and Pound.
Sarah Hiner joins Jim Blasingame to report on some of the sites that can help you get your passwords under control, so you only have to remember one.
Sarah Hiner joins Jim Blasingame to warn that some private taxi drivers try to pass as Uber drivers, and how to tell the difference and avoid them.
Wednesday - December 28, 2016
Nellie Akalp joins Jim Blasingame to recommend that you review the reasons you chose your business’s current legal status and make sure those reasons are still legally and financially valid.
Nellie Akalp joins Jim Blasingame to talk about why you chose your small business’s current legal status, and to offer questions to answer that might make you decide if you should be a C corporation.
Dario Ambrosini joins Jim Blasingame to reveal what the “on-demand customer” looks like, what they’re expectations are, and how to serve them.
Dario Ambrosini joins Jim Blasingame to recommend several steps to take the attract the on-demand customer, including having reviews and making the experience very handy.
Thursday - December 29, 2016
Karen Cortell Reisman joins Jim Blasingame to reveal the power of listening in selling, and recommend some things to say that will help you become a better listener, like “Tell me more.”
Karen Cortell Reisman joins Jim Blasingame to recommend listening two-thirds of the time and talking one-third when in front of prospects and customers, because the information you need is in the other person’s head.
Friday - December 30, 2016
Jerry Silberman joins Jim Blasingame to reveal what it looks like when a business makes a bad turn financially, ultimately requiring workout help, instead of making the right turn toward financial strength.
Jerry Silberman joins Jim Blasingame to reveal how to work with a financial recovery firm that can help you deal with creditors, while staying in business.
Chip Bell joins Jim Blasingame to reveal that as much as you work on strategies and facts and figures to get customers to buy from you, they’re basing their decision on perception, not fact.
Chip Bell joins Jim Blasingame to explain why front line employees have to be trained to be customer scouts to bring back the perceived expectations of customers.
