Even though you can never really eliminate fear, you can minimize it through performance. But performance only happens when you use fear-fighting tools. » More

In the Age of the Customer, the advantage small businesses have over big boxes is that they can deliver what customers want, not what they need. Blasingame’s Law of Difficult Customers explains the... » More

In the Age of the Customer, everything a small business sells is a commodity. As a Main Street business, you have only one differentiator: the positive personal experience customers attribute direc... » More

For generations, corporate culture contributed to organizational productivity and sustained success. Has that once-immutable concept become just another victim of the pandemic? » More

A reflection on the events of September 11, 2001 and what we've learned since. » More

Small businesses represent over 98% of all U.S. businesses and produce over half of the U.S. GDP. Plus, we sign the FRONT of the paychecks of over half of all U.S. workers. So why don't we have a n... » More

If your small business needs capital and it's bankable, try to get a loan with a local, planted-in-the-ground, financial institution. But if that's not an option and you're considering online alter... » More

Professional selling skills are more essential now than ever because in the Age of the Customer, the Relevance Firewall has moved and cold calling is dead. » More

Thanks to a new crop of Internet Geniuses, small businesses have an embarrassment of riches in communication options. So, why does email continue to be the workhorse of choice by serious profession... » More

Ever wonder why some people are more effective than others? In a word: cousciousness. And with the honest practice of self-analysis, you can achieve the same level of consciousness as successful hi... » More