Creating your own words for your marketing is an innovative way to stand out from the crowd. Karen Post gives the details.
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Marketing, Branding, Advertising
Are you in the words business or the adding value business? Tom Asacker can clarify for you.
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Here are five tips that any small business owner should consider when embarking upon public relations programming from Al Martin.
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What can marketers do to create meaning in a world of disintegrating media and demanding consumers? Tom Asacker offers some tips.
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A lesson from Radiohead's marketing... It's time to get your organization's head out of the proverbial sand.
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What is the goal of advertising? Robert Gordman discusses how to accurately measure advertising effectiveness.
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How can we elicit belief through behavior? Tom Asacker gives some pointers.
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Are your prospects buying from your small business? If the answer is no, you don't want to miss this article from Michael Hepworth.
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Placing articles on websites that reach your target market is one of the most powerful marketing techniques available.
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The day you start losing your fear is the day your brand will rock your category.
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