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Category: Communicating

Rich Galen
What will Bush's legacy be and what will be Obama's opportunity? Rich Galen joins Jim Blasingame to talk about this and other current political events and how they effect the world of small business.
Alison Diboll
Is it more important during a recession for a small business to communicate with prospects and customers in a recession? Alison Diboll joins Jim Blasingame to discuss this and to offer a communication strategies.
Kate Kelly
How does a small business establish an effective fee and pricing structure in a recession? Kate Kelly joins Jim Blasingame with tips on setting profitable fees and pricing when there is downward economic pressure.
Ruth Sherman
How you make contact with your prospects and customers is critical. Ruth Sherman joins Jim Blasingame to talk about why, especially in a slow economy, we should be connecting with customers and prospects the old fashioned way - face-to-face.
Jim Blasingame
For the past several years, Jim Blasingame has made annual predictions. But unlike many prognosticators, Jim returns at the end of the year to compare his predictions to reality. Listen as Jim reveals his 2008 predictions and his score.
Rob Jolles
What should you focus on in your small business? Rob Jolles gives Jim Blasingame some advice on being more practical with customers and less process and analytical oriented.
Julie Lenzer Kirk
How does a small business owner balance the survival of the business with what really matters. Julie Lenzer Kirk joins Jim Blasingame to talk about how to balance customers and family.
Lois Geller
How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.
Don Cooper
Setting sales goals are critical for small business success, according to Don Cooper, as he and Jim Blasingame discuss the importance of having a structured sales goal setting process, including specific tips and best practices.
Bill Glynn
Should a small business focus on public relations even in a recession? Bill Glynn joins Jim Blasingame to talk about how to survive the recession, including the need to have a public relations strategy.

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