Category: Marketing, Branding, Advertising
Rick Mathieson joins Jim Blasingame to remind you that most emails are opened on a mobile device and to make sure your email marketing campaigns take that into consideration.
Julie Cottineau joins Jim Blasingame to reveal that identifying and telling their brand story is different for women and men.
Julie Cottineau joins Jim Blasingame to reveal that branding today is about storytelling, and your brand must include the twist you can put on your brand’s story.
Anita Rosen joins Jim Blasingame to report on the growth of big data in our lives and why some of it is good and some isn’t.
Pat Harden joins Jim Blasingame to recommend you become a subject-matter expert with your local media, whether print, online, video, etc.
Pat Harden joins Jim Blasingame to talk about the potential impact of Yelp on your business and how to turn it into an advantage.
Peter Meyer joins Jim Blasingame to reveal that there are three reasons why customers choose to do business with one company over another, but only the one based on value is sustainable.
Paul Angles joins Jim Blasingame to reveal some of the worst examples of using pay-per-click ads and how to do your own campaign.
Paul Angles joins Jim Blasingame to reveal how he came to think about the pay-per-click idea in the 1990s, patented it, took it to market and the rest of the story.
Sarah Hiner joins Jim Blasingame to report that on average, women pay more for personal products, deodorant, shampoo, etc. that men, and what the answer might be.
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