Jeff Zbar joins Jim Blasingame to reveal why and when a business would engage a business writer to get their message out in words across multiple platforms.

Rick Mathieson joins Jim Blasingame to report on the good, the bad and the potentially ugly Facebook feature called “Reaction” which gives user more ways to express themselves about a post.

Ruth Sherman joins Jim Blasingame to reveal some of the ways small business owners can strengthen their brand by demonstrating their authenticity in a way that customers like.

Jay Baer joins Jim Blasingame to answer the question, what do you do when you get a negative online post.

Jay Baer joins Jim Blasingame to identify that there are two kinds of people who are unhappy with your business: the offstage haters and the onstage haters.

Jay Baer joins Jim Blasingame to reveal how to handle a bad online review and how to turn it into a positive event.

Beverly Flaxington joins Jim Blasingame to talk about how much of confidence is art, as in just the way you are, or science, a in something you can learn how to do.

Wally Bock joins Jim Blasingame to talk about the steps authors have to do to market their books beyond just the classic retail strategy.

Wally Bock joins Jim Blasingame to differentiate between the content you get on the Internet, in short bursts, and the more enduring context available from reading a book.

Wally Bock joins Jim Blasingame to talk about the future of books as a relevant source of information and entertainment for the average person.