Category: Marketing, Branding, Advertising
Ed Kopf joins Jim Blasingame to talk about some reinvention options for those who are in the 4th quarter of their career after you leave your long-time business or job.
Jim Blasingame talks about how customer expectations are what’s driving the Age of the Customer, and how to discover this information.
Jim Blasingame reveals that there are five kinds of influencers of your business, including three traditional ones and two new ones.
Robert Grede joins Jim Blasingame to reveal how powerful testimonials are, whether a customer’s face and voice on TV or radio, or a good review on social media.
Robert Grede joins Jim Blasingame to reveal the issues involved when you’re trying to incorporate your traditional marketing strategy with a social media plan.
Cliff Ennico joins Jim Blasingame to reveal that it’s a great mistake to not understand where your business and offerings is positioned in the competitive marketplace.
Cliff Ennico joins Jim Blasingame to reveal that failing to know who your profile customer is, and what their expectations are, is one of the greatest threats to business survival.
Jim Blasingame reminds small business owners that they can’t be successful thinking that they have to appeal to everyone, the way Big Boxes do.
Julie Cottineau joins Jim Blasingame to reveal that identifying and telling their brand story is different for women and men.
Julie Cottineau joins Jim Blasingame to reveal that branding today is about storytelling, and your brand must include the twist you can put on your brand’s story.
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