Category: Marketing, Branding, Advertising
Chip Bell joins Jim Blasingame to reveal the creative power of discovering how your customer’s imagination can contribute to how you do business going forward.
Robert Bly joins Jim Blasingame to discuss why our marketing messaging and customer service must take into consideration that customer sensitivity is more heightened than before about safety and values.
Robert Bly joins Jim Blasingame to help get your business better aligned with the post-pandemic marketplace with suggestions on how to talk with customers in your marketing, instead of to them.
Sean Doyle joins Jim Blasingame to discuss the power of influencers, including micro and nano-influencers, as a way to get prospects to learn about your business and trust you.
Sean Doyle joins Jim Blasingame to reveal some of the steps to take to get on the radar of prospects before they even contemplate what you sell.
Karen Cortell Reisman joins Jim Blasingame to reveal three key practices that will help you become relevant to prospects, including networking for introductions, asking for those referrals, and nurturing those relationships with more support than selling.
Karen Cortell Reisman joins Jim Blasingame to reveal the best way to get deleted by a prospect is to use self-references in your messaging, instead of learning what that person would find relevant.
Paul Angles joins Jim Blasingame to discuss the power of leadership in taking care of customers mid and post-pandemic.
Pam Danziger joins Jim Blasingame to reveal some of the things to do to survive the pandemic, including avoiding an inventory mistake called the paradox of choice, which is spreading your inventory cash over too many options.
Pam Danziger joins Jim Blasingame to report on the great difficulty still being experienced by small business retailers across the U.S., and what has to be done to pivot to what customers expect in the post-pandemic world.
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