Category: Marketing, Branding, Advertising
Ellen Rohr joins Jim Blasingame to discuss how some competitors offer deep discounts which aren’t necessarily what’s best for the customer, and how to help them make that evaluation.
Tom Anastasi joins Jim Blasingame to report on how his local theater organization and others, like zoos and museums, have made adjustments by using technology to serve their patrons.
Ed Marsh joins Jim Blasingame to reveal the three main applications for Intent Data methods, including for marketing, sales and customer service, and how this can apply to small businesses.
Ed Marsh joins Jim Blasingame to reveal that Intent Data is a way to apply artificial intelligence to the online activity of suspects, prospects and customers to determine if their behavior indicates a purchase soon of what you sell.
Bob Negen joins Jim Blasingame to discuss the unprecedented challenges Main Street retailers have had during the pandemic, and offer suggestions on how to pivot, including some real life examples.
Ivan Misner joins Jim Blasingame to reveal that most people fear snakes less than speaking in front of an audience, and how to eliminate that professional defect with specific suggestions.
Bill Schley joins Jim Blasingame to reveal that if you want to stay relevant – especially in a post-pandemic economy—you have to answer these questions from customers: what do you sell?; why do I need it?; and why should I buy it from you?
Bill Schley joins Jim Blasingame to remind us that a brand is “a difference attached to your name,” and how to leverage that power in a post-pandemic marketplace.
Catherine Kaputa joins Jim Blasingame to discuss some of the ways the post-pandemic marketplace will be different, and how to use the best branding techniques, including letting technology help you.
Catherine Kaputa joins Jim Blasingame to reveal some of the key steps to take to get your business and your brand ready to restart, including an audit of your website and physical store, and staying in touch with customers even when they aren’t buying.
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