Category: Marketing, Branding, Advertising
That's right, there are scams on Facebook. Kathy Perry joins Jim Blasingame to reveal what some of the scams on Facebook look like, how they work and how to avoid them.
Does your business's execution match your image? Pam Danziger joins Jim Blasingame to report on how one family owned business executed in a modern way, but their image didn't reflect that, and how they fixed it.
When a multi-generation has to make brand changes. Pam Danziger joins Jim Blasingame to report on a family business that discovered it's traditional brand image wasn't working and what they did to fix it.
Listen to this entrepreneur talk about his success with a simple website. Paul Lester joins Jim Blasingame to reveal how his small business has benefited from having a simple website.
Small businesses can become world-class. Tim Howell joins Jim Blasingame to talk about the way it became world-class by finding a niche and exploiting it with unique products and services.
Do you know the difference between Facebook and LinkedIn? Jeff Zbar joins Jim Blasingame to reveal how businesses should determine when to use Facebook and when to use LinkedIn.
Do you know the social media rules of selling?Jeff Zbar joins Jim Blasingame to reveal how the rules of selling in social media are different from the traditional marketplace, and how to sell in online communities without acting like it.
Do we use a process to decide what we believe? Tom Asacker joins Jim Blasingame to reveal that businesses should understand the process customers used for what they believe and focus on that rather than trying to get them to believe your marketing message.
Do you know what your customers believe? Tom Asacker joins Jim Blasingame to reveal that, as relevance trumps competitiveness, you need to connect with customer based on what they believe, instead of just with a marketing message.
What do you believe? Tom Asacker joins Jim Blasingame with his new book, The Business of Belief, to reveal the power of what we believe, what informs our beliefs and how we establish our belief system.
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