Branding has now gone virtual. Catherine Kaputa joins Jim Blasingame to reveal the concept of a virtual brand, how to build one, for yourself and your business, and how to convert a virtual brand into opportunity.

What does your personal brand look like? Catherine Kaputa joins Jim Blasingame to talk about the idea of a personal brand, why you should have one, how to get one, and even when you need to get rid of it.

How can values set your business apart? Bob Negen joins Jim Blasingame to reveal how to combine delivering value to customers along with examples of your values can create a memorable customer experience.

What are you doing to set your business apart from others? Bob Negen joins Jim Blasingame to talk about ways you can set your business apart by doing little things that create a memorable customer experience.

Is word of mouth working for you or against you? Richard Hooker joins Jim Blasingame to reveal the power of word of mouth by your customers and how easy it is to make sure comments about you are the good kind.

Have you found Google Place for business complicated? Kathy Perry joins Jim Blasingame to report on some of the upgrades Google is doing for their Places platform that helps local small businesses do more business.

Should you treat all customers the same way? Sarah Petty joins Jim Blasingame to talk about why it's okay to not treat all customers the same way.

You now have the tools to beat the Big Boxes. Adam DeGraide joins Jim Blasingame to report on how he helps independent insurance agencies use digital and social resources to compete with the big firms, and how you can too.

Don't fear the big guys. Adam DeGraide joins Jim Blasingame to talk about how his company helps independent insurance agencies compete with the big firms and win, and how this approach works for all small businesses.

There are reasons why things catch on. Jonah Berger joins Jim Blasingame to reveal the six principles that drive contagious influence and behavior, including triggers and stories.