Don't avoid paradoxes, use them to your advantage. Kelle Olwyler joins Jim Blasingame to explain how paradoxical thinking can help you solve problems and improve working relationships.

Take a lesson from successful customer-focused companies. Chuck Wall joins Jim Blasingame to report on how highly successful companies got that way by how they talk with and respond to customers.

Who has the most power in your business? Chuck Wall joins Jim Blasingame to talk about how control of your relationship with customers has shifted from you to your customer, and why.

Is your organization operating with "functional stupidity"? Tom Asaker joins Jim Blasingame to talk about the definition of "functional stupidity" and how it can creep into your business unless you're constantly questioning and deconstructing.

You don't have to be a big company to benefit from branding sponsorships. Jim Wassell joins Jim Blasingame to discuss how to maximize sponsorship opportunities by finding the right audience and the right sponsor partner.

Need help preparing to exhibit at a trade show? Lana Calloway joins Jim Blasingame to reveal the key elements that should be addressed when you've decided to be an exhibitor at an industry trade show associated with your business.

Could you use more business? Maybe a trade show is the answer. Lana Calloway joins Jim Blasingame to talk about how to grow your business by attending and exhibiting at trade shows associated with your industry.

Anita Rosen joins Jim Blasingame to explain that new technologies available to business owners to grow their businesses, such as Facebook and Twitter, do not negate the old ways of doing business.

Are your values and beliefs out front as you go to market? Tom Markel joins Jim Blasingame to reveal plans to incorporate his religious faith commitment into the marketing of his new start-up.

Are you tracking the profitability of your marketing plan? Ruth King joins Jim Blasingame to reveal tips and best practices on how to evaluate your marketing for profitability, including differentiating from traditional and digital.