Category: Marketing, Branding, Advertising
How does Paula Deen come across to a black American? John Harrison joins Jim Blasingame to share his perspective, as a black American, about how he thinks about what Paula Deen said and how she then handled herself.
Redemption in America is very unique. Catherine Kaputa joins Jim Blasingame to talk about whether Paula Deen will find the public and market redemption that Bill Clinton, Tiger Woods and other celebrities have enjoyed.
Could a small business step on a PR nightmare like Paula Deen did? Catherine Kaputa joins Jim Blasingame to reveal how a small business could find themselves in a PR nightmare like Paula Deen, and how to prevent it.
How did Paula Deen's empire crash down around her? Catherine Kaputa joins Jim Blasingame to talk about the issues around the brand value disaster that happened to Paula Deen, and what she could have done differently.
Do customers want you to teach them more than sell them?Jay Baer joins Jim Blasingame to reveal the new expectations of customer with regard to what they want from companies they buy from, which if more information and less manipulation.
Are your marketing efforts getting results? Jay Baer joins Jim Blasingame to reveal why your marketing strategy might not be working and explain how to create one that meets the new expectations of your customers.
Do you have a marketing plan for your book? Wally Bock joins Jim Blasingame to talk about what you have to do to get your book in the hands of someone who will read it.
Is Big Data a creepy intrusion or a handy tool? Ramon Ray joins Jim Blasingame to reveal the definition of Big Data and discuss the good, bad and ugly ways it is collected and deployed in the marketplace.
When a multi-generation has to make brand changes. Pam Danziger joins Jim Blasingame to report on a family business that discovered it's traditional brand image wasn't working and what they did to fix it.
Do you know how to engage a marketing company? Lois Geller joins Jim Blasingame to reveal tips and best practices to use when deciding to hire a marketing firm to help you grow your business.
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