Category: Marketing, Branding, Advertising
Our beliefs drive our actions. Tom Asacker joins Jim Blasingame to discuss that what customers believe about a business or product is what drives their purchases and loyalty behavior.
What does your business look like on the small screen? Pamela Springer joins Jim Blasingame to talk about why every small business must make its online information fit and work inside the small screen of a smartphone.
Are you maximizing your online referral opportunity? Pamela Springer joins Jim Blasingame to report on how small business owners feel about referrals and how to get more of them, especially online.
How can customer satisfaction be turned into marketing? Rob Levin joins Jim Blasingame to talk about different ways of thinking about small business marketing, including customer testimonials.
Mobile app or mobile site? Philippa Gamse joins Jim Blasingame to talk about the difference between a mobile app and a mobile site, and which one is best for your small business.
Are your customers loyal because of your prices or your expertise? Jeff Zbar joins Jim Blasingame to discuss how to differentiate your business and foster customer loyalty through your unique industry expertise.
Dizzy Dean said, “It ain’t bragging if you can do it.” Jeff Zbar joins Jim Blasingame to explain why business owners are thought-leaders and experts in their field and how to market that expertise.
Every business has intellectual property. Rob Jolles joins Jim Blasingame to discuss trademarking your intellectual property to not only protect your brand, but also ensure you’re not infringing on someone else's brand.
How big a deal in marketing is being helpful? Alan Maites joins Jim Blasingame to reveal the being helpful to customers is the best way to go viral in the marketplace.
Customers want to do business with companies that connect with them. Alan Maites joins Jim Blasingame to discuss why small businesses have a competitive advantage when it comes to connecting with customers.
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