Category: Marketing, Branding, Advertising
Will you allow a merchant to scan you for marketing profile purposes? Jack Uldrich joins Jim Blasingame to predict the future of marketing using face recognition technology and how that will be received by the public.
Should you advertise on social media sites? Kathy Perry joins Jim Blasingame to discuss how small businesses can effectively advertise on social media sites, like Facebook, Twitter, etc.
How do you know if your social media efforts are paying off? Kathy Perry joins Jim Blasingame to report on the new social media analytical tools available to help determine the return on investment.
Stay relevant with customers by delivering information to them. Brett Clay joins Jim Blasingame with tips on how small businesses stay relevant to customers by creating and delivering online content, including your own and that of others.
In today’s marketplace, you don’t find customers, they find you. Brett Clay joins Jim Blasingame to discuss how the Internet has changed customer expectations and how to serve them with content we distribute to them.
Using stories to sell your products or services is the opposite of manipulation. Ed Kopf joins Jim Blasingame to discuss the power of using stories to sell your products or services and make customers feel a part of your story.
Authenticity and transparency are winners. Jim Ballard joins Jim Blasingame to discuss how to create a marketing plan that will connect with customers metaphysically with authentic messages.
Attract and serve customers better by looking beyond the physical. Jim Ballard joins Jim Blasingame to discuss how to look through the physical aspect of a customer to connect with their soul or spirit.
How much of your business comes from referrals? Olalah Njenga joins Jim Blasingame to reveal three more of her "Must Do" marketing jobs, including getting referrals, what is working and what's not, and be sure to have fun.
Do you know what your competitive advantage is? Olalah Njenga joins Jim Blasingame to explain how to accomplish two of her five marketing "Must Do's", including define your competitive advantage and put your plan on paper.
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