Putting your story and your marketing strategy together. Alan Maites joins Jim Blasingame to talk about why your marketing strategy has to include your story.

You can become a storyteller. Jim Ballard joins Jim Blasingame to reveal how everyone can become a storyteller and why you should.

When should you stop selling and start telling your story? Jim Ballard joins Jim Blasingame to talk about how your story, including the story of your business, could be more interesting to customers than your value proposition.

Can you turn a mistake into something that customers like? Kathy Perry joins Jim Blasingame to reveal how your business practices, including successes and failures, can be authentic, online content customers will like.

Need more content ideas? Ask and listen to customers. Kathy Perry joins Jim Blasingame to reveal rich content sources, including what customers are telling you, plus industry news.

You don't have to be a big company to benefit from branding sponsorships. Jim Wassell joins Jim Blasingame to discuss how to maximize sponsorship opportunities by finding the right audience and the right sponsor partner.

Social media is custom-made for niche marketing. Ed Abel joins Jim Blasingame to discuss leveraging niche marketing by building communities using social media.

Speaking publicly doesn't have to be difficult - just be authentic. Ruth Sherman joins Jim Blasingame to discuss the competitive advantage that can be acquired by presenting yourself as an expert speaker in your industry.

Your local newspaper could hold a new PR opportunity for small businesses. Paula Lovell joins Jim Blasingame to reveal challenges and changes at your local newspaper that could create PR opportunities for your small business.

Challenges in traditional media, especially newspapers, are good for small business. Paula Lovell joins Jim Blasingame to discuss how traditional media, like newspapers, are being forced to change and why that's an opportunity for small business.