Category: Marketing, Branding, Advertising
This year, 90% of consumers are researching purchases online. Microsoft's Carl Timm joins Jim Blasingame to discuss why your online presence is more important every day and must includes local search and mobile access.
Only social media platforms are new. Jeff Zbar joins Jim Blasingame to remind us that social media has been around for thousands of years, and the new platforms are merely new tools.
Every small business has to publish online. Jeff Zbar joins Jim Blasingame to talk about how to find topics to demonstrate a small business' thought-leadership in connecting with customers and prospects.
What makes a recommendations on LinkedIn valuable? Marie Dubuque joins Jim Blasingame with tips on what makes a recommendation on LinkedIn valuable or not, and how to acquire them.
When customers are your brand evangelists you have a power brand. Maria Ross joins Jim Blasingame to discuss the signs that point to whether your small business has a power brand.
A small business brand is more about the experience you give customer than your logo. Maria Ross joins Jim Blasingame to reveal the critical elements of a small business brand and how to develop them.
Stories are the future of marketing. Kirk Cheyftiz joins Jim Blasingame to talk about how classic storytelling meets new technology to create the perfect 21st century marketing strategy of connection, not manipulation.
Justify price increases by demonstrating unique value. Bob Phibbs joins Jim Blasingame to say that a small business can acquire pricing power if they focus on those customers who will pay relevant value.
Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
How a small business can benefit from a Pinterest strategy? Lois Geller joins Jim Blasingame to discuss how to use Pinterest as part of your business’s online marketing and branding strategy.
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