Category: Marketing, Branding, Advertising
Pam Danziger joins Jim Blasingame to discuss the impact of the coronavirus reality and hysteria on the small business retail sector, including what we should learn about having both a storefront and online strategy.
Bill Schley joins Jim Blasingame to reveal the power of marketing fundamentals, and the three Ws of marketing that represent whether and why people buy from you.
Bill Schley joins Jim Blasingame to reveal why knowing the fundamentals of marketing, that focuses on what real people want, must be included in your new marketing strategies.
Kathy Perry joins Jim Blasingame to reveal how to decide how to divide your ad budget between Facebook and Google, plus how to use Facebook’s Messenger bots for better customer service.
Kathy Perry joins Jim Blasingame to discuss the reasons every business must present themselves online to the mobile platforms, including having local search elements in all meta data and narrative.
Kathy Perry joins Jim Blasingame to report on how Twitter is responding to competitors promoting the capability of stories by their users with their own stories platform.
Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers – nowhere else – and that’s where your focus should be.
Adrian Ott joins Jim Blasingame to discuss how to work with entrepreneurs who may get so focused on what they offer that they lose sight of the human beings – customers -- they want to buy their stuff.
Adrian Ott joins Jim Blasingame to reveal why the who – customers – are more important to focus on than the what or how – product – you want to take to market.
Jim Blasingame reveals the difference between what customers need and what they want, and how you can make a very nice living delivering that difference, if you charge for it.
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