Robert Grede joins Jim Blasingame to reveal the second set of five ad copy rules to follow in order to be more compelling and sell more, including use of testimonials, tell the truth, and review all of the foregoing nine rules before you send.

Robert Grede joins Jim Blasingame to reveal the first five of his 10 rules for writing compelling ad copy that sells, including the headline, benefits and facts.

Jim Blasingame reveals why CEOs have to learn how to differentiate the signal from the noise, including how to identify the signal that looks and sounds like noise, only because it doesn’t fit your paradigm.

Ramon Ray joins Jim Blasingame to reveal why your expertise is something you should use to your advantage, because people want to do business with people they believe they can trust, and delivering expertise without a sales pitch is powerful.

Ramon Ray joins Jim Blasingame to discuss how to seek your highest and best use of your talents and develop your business model around that, while at the same time staying close to customers who don’t always need exactly what you offer.

Ramon Ray joins Jim Blasingame to report on what he learned from a convention of photographers about how and when to focus on niches, instead of trying to be all things to all people.

Kristin Zhivago joins Jim Blasingame to reveal how to conduct, or contract with people who conduct, your digital marketing strategy, including not minimizing what you know about your own customer expectations.

Kristin Zhivago joins Jim Blasingame to recognize the challenge small businesses have in keeping up with digital marketing pressures, and how to adopt the right new strategies while maintaining the fundamental ones.

Sean Worthington joins Jim Blasingame to reveal that since the current cryptocurrencies are not backed by a sovereign government, each one must have a competitive business model that makes it relevant and useful.

Jeff Zbar joins Jim Blasingame to discuss the opportunities possible to build and keep customers by nurturing relationships on social media sites, especially LinkedIn.