The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.

The power of the Internet for small business is in local search. Russell Rothstein joins Jim Blasingame to discuss some of the critical steps to make sure your small business is taking advantage of the increasingly powerful local search online.

If you’re not online, you’ll fail the moment of relevance. Russell Rothstein joins Jim Blasingame to talk about how customers are increasingly deciding who to do business with based on their online presence. Jim calls this the "Moment of relevance."

How many places can you and your company be found online? Russell Rothstein joins Jim Blasingame to reveal why your information, products, ideas, etc., must be available to online searches, or you will become irrelevant.

Can customers find you when they are ready to buy? Patricia Sigmon joins Jim Blasingame to discuss the importance of not only having an online presence, but why your information has to be available to customers 24/7.

How are you connecting with customers online? Gail Goodman joins Jim Blasingame to reveal what small business owners reported about their social media marketing activity in a Constant Contact survey.

Do you market the way your customers want you to? Anita Rosen joins Jim Blasingame to discuss marketing through email and/or text and asking your customers' preference and permission to deliver your service their way.

How do you develop an online marketing strategy? Anita Rosen joins Jim Blasingame to discuss developing an online marketing strategy based on your need, demographic, and more; and she covers selling options and local search.

Do you know how to make online marketing work for you? Anita Rosen joins Jim Blasingame to discuss online marketing options and how to decide what will work based on your customers, plus Groupon: how it works and the pitfalls.

More and more, customers are posting their experiences, good and bad, online. Chip Bell and John Patterson join Jim Blasingame to discuss why customers are using user generated content to make their buying decisions and the impact of these customer reviews on your business.