Category: Marketing, Branding, Advertising
How does a small business build and promote its brand in the 21st century networking environment?Trish Ruben talks with Jim Blasingame about networking tips and best practices that differentiate personal networking from business networking.
Is the marketplace entering a "post-advertising" era? Tom Asacker helps Jim Blasingame discuss this idea and develop what this era might look like, what forces are influencing it and what does it mean for small businesses.
Practicing effective search engine optimization (SEO) is one of the fundamental elements of successful small business marketing and Jim Baldwin joins Jim Blasingame to talk about some of the key SEO best practices and tips, including local search.
Need to get some sales invigorated? Maybe you need a "WOW" project. Jeff Zbar joins Jim Blasingame to offer tips and best practice on how to create some excitement around an opportunity for customers to do business with you that is outside of your typical boundaries, maybe even a little outrageous.
When is the best time to conduct training in a small business? Brad Huesken says it's during a recession. Honest! He explains why with Jim Blasingame.
How do you make sure that your business stands out instead of just blending in? Sam Horn joins Jim Blasingame with tips and best practices on how to start the creative process that will produce the perfect pitch, title and tagline for anything.
What would happen if you put a Twitter post up against traditional media campaign? Gary Vaynerchuck did just that and he joins Jim Blasingame to talk about how new media beat old media like a drum. Of course, it doesn't hurt that Gary Vee has everyone on the planet following him on Twitter.
Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build relationships in a period that could be described as "post-marketing."
How do you market your small business during a recession? Paula Lovell talks with Jim Blasingame about why marketing must continue, even during a slow economy, by spending more time and energy on those areas that cost little or nothing, like networking, spending more time with customers, and maximizing public relations opportunities.
Are you managing your business successfully? Robert Fritz and Jim Blasingame talk about some things small business owners should be doing to improve management skills.
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