Category: Marketing, Branding, Advertising
Recession or not, if you're going to survive, you have to acquire new customers and keep existing ones. Charlie Fewell talks with Jim Blasingame about the steps you have to take and the attitude you have to have in order to get business when the economy is down.
Are you communicating effectively on the social media sites? Do you have a social media strategy? Debra Fine talks with Jim Blasingame about a few social media strategy ideas, including a few things not to do.
What do you need to know about Web 2.0 and how will it help your business? Peter Meyer talks with Jim Blasingame about the philosophy and applications of the future of online strategies, including how customers want to be reached, what they want to hear, and how they want to be heard.
Do you need to get more business but can't increase your marketing budget? Joyce Weiss joins Jim Blasingame about how to grow your business organically, with what you already have and who you already know.
When growth stalls, how do you find out what caused it and what do you have to do to turn the trend around? Steve McKee joins Jim Blasingame to discuss how to know when your small business stalls and what to do about it.
Your relevance to customers today only vaguely resembles that of last year. Sam Richter joins Jim Blasingame to talk about how to make sure you're talking with customers about what they find valuable today, rather than presuming nothing has changed in the past 12 months.
What do home-based businesses have to do to survive 2009? Basically, what all business have to do, according to Beverley Williams, who joins Jim Blasingame to talk about the fundamental issue facing all businesses, large and small, which is staying relevant to your customers.
Is your business ready to take advantage of Web 2.0 opportunities, like social media resource? Kirk Cheyfitz talks with Jim Blasingame about how small businesses can increase their marketplace visibility by adding Web 2.0 tools to their marketing strategy.
How will population changes impact global economies? Ken Grobach talks with Jim Blasingame about how birth rates and generational waves will influence the various economies around the globe in the future.
Being versatile in your thinking about serving customers is the key to survival and success in 2009, according to Jeff Zbar as he and Jim Blasingame share their thoughts and experience on how to to stay relevant to customers in a recession.
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