Category: Marketing, Branding, Advertising
Is this a good time to start a new retail small business? James Dion tells Jim Blasingame that this actually is a good time to start certain retail businesses. They also talk about how to survive and thrive in a tough economy.
Are you blending traditional marketing with Internet marketing for your small business? Jeffrey Dobkin talks with Jim Blasingame about what you need to do to incorporate both approaches to marketing into your strategy to reach customers.
What does it mean for a business to be recognized locally for excellence? Broadcasting live from the Hampton Roads, Virginia, Jim Blasingame talks with Delores Schilling about how her company benefited from being recognized as the Small Business of the Year, plus her thoughts on why it's important for a small business to be a member of the local chamber of commerce.
How can having a social media strategy be beneficial for your small business? Ramon Ray talks with Jim Blasingame about the concept of social media, some of the resources available, and how to successfully leverage this new technology frontier.
Now that you've got a website, what are you doing with it? Cliff Ennico and Jim Blasingame begin their visit talking about the importance of getting educated about business before you make the leap, and then they move on to discuss how to market your business online.
How would you like to find new sales hanging in front of you waiting to be picked? John Arnold talks with Jim Blasingame about how to assemble your email marketing list from customers and prospects, so you can stay connected to them with offers and information.
How can emotional decision-making hurt your small business' future? Alison Diboll talks with Jim Blasingame about how and why you should avoid being emotional about when you're making decisions that will impact your business long-term. Alison also talks about how to find innovative ways to get your share of the business during a slow economy.
What's the future of advertising and marketing? Kirk Cheyfitz talks with Jim Blasingame about 21st century marketing and what it takes to connect with customers these days. He also talks with Jim about the good, the bad and the ugly of growing a business to enterprise level.
If you get customers to come in, is your organization prepared to connect with them? Alan Maites talks with Jim Blasingame about how to make sure that all of your marketing and branding efforts, including face-to-face, emphasize the need to connect with prospects and customers.
How is branding different during a slow economy? Tom Asacker talks with Jim Blasingame about some of the things we need to do to make sure our brands remain vital and relevant to customers during economically challenging times.
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