Category: Marketing, Branding, Advertising
How does a small business incorporate a social media strategy into it's business plan? Ken Leebow joins Jim Blasingame to talk about the buzz on social media and how small business get get into the game.
Small businesses can take a lesson from the Obama campaign when it comes to emplloying multi-touch networking strategy, according to Ivan Misner as he discusses with Jim Blasingame.
How do we get our salespeople (including us) to have a positive attitude when the economy isn't so great? Brad Huisken talks with Jim Blasingame about how to address some of the emotional, physical and practical challenges of staying motivated to ask prospects and customers to do business with you.
How can innovation help you survive and thrive in a challenging year? Ami Kassar joins Jim Blasingame to talk about being innovative and collaborating with others as you innovate. They also talk about some operating fundamentals that will help you survive a challenging economy.
What are small business owners saying about the holiday season prospects? Gail Goodman talks with Jim Blasingame about the results of a recent survey of small businesses about the holiday season. They also talk about what to do to maximize your sales opportunity.
How can you make your presentations more interactive? Kristin Arnold talks with Jim Blasingame about some of the steps you should take to engage your audience more in your presentation, whether you're giving a speech or delivering a proposal.
Are you including your humans in your small business brand strategy? Jeff Zbar talks with Jim Blasingame about the importance of developing yourself and employees to be the best you can be when making contact with customers, in person, in writing and online.
Are sales and marketing automated in your small business? Clate Mask talks with Jim Blasingame about the advantages of an automated approach to prospecting, selling and customer care.
If there is one thing we all must keep doing these days it's sell. Paul Cherry and Jim Blasingame talk about how to survive financially challenging times by making sure you and your sales staff are staying in front of customers and that you know how to talk to them when you do.
Are your customers loyal to your business? Mark Goldstein talks with Jim Blasingame about how getting customers to do business with you is a different process than getting them to come back.
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