Category: Marketing, Branding, Advertising
Should your small business marketing strategy change during a slow economy? John Jantsch talks with Jim Blasingame about the marketing strategy you should be developing and executing, and why this is even more important during a slow economy.
Do you know the difference between a referral and a testimonial? Ilise Benun talks with Jim Blasingame about the difference and how to get and use testimonials in your small business marketing plan.
How is branding changing in the 21st century? Jean and Jane talks with Jim about how branding is morphing in the 21st century and how to be prepared for the changes.
Do you know how to recession-proof your small business? Bob and Jim talk about several marketing strategies that will help you survive and thrive in any economic slowdown.
What's the most important marketing message that small businesses can focus on during a slower economy? Jeff talks with Jim about this and the message is focus on the people who not only will buy what you sell, but on those who appreciate the extra value a small business can deliver.
Is marketing a chore for your small business to execute successfully? Ilise shows Jim how to solve this challenge by breaking marketing down to the smallest levels and daily tasks.
What do social media outlets have to do with branding? Karen says "a lot" and she talks with Jim about how to use them to your advantage.
I know you have a website, but how's your blog? John and Jim talk about how to get your basic Internet strategy into the 21st century by adding a blog to your marketing strategy.
Is email marketing part of your online strategy? John talks with Jim about why it should be and how to get started.
Why don't your customers buy what your small business sells? Michael joins Jim to talk about the three reasons people don't buy your stuff and what you can do about it.
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