Creativity may be the most valuable skill you have and yet the most unused. Fred talks with Jim about how to use your creativity the the maximum, and how that can turn into a return on investment.

What do you know about your customers and the relationship you have with them? Scott talks with Jim about the importance of knowing this information and how to acquire it.

Jim and Tom discuss how to leverage your brand to your advantage, including phenomenal customer service.

PR is part of the marketing low-hanging fruit small businesses can take advantage of, and Lauren talks with Jim about how to accomplish that.

Email marketing is still a great small business tool, and Ryan joins Jim to talk about why, and how to do it successfully.

Just because you have a good idea doesn't mean it will work out, and David and Michael talk with Jim about how to make sure you ideas have the maximum opportunity to be successful.

With her "Top 10 list," Paula identifies what she considers to be the ten most important things small business owners should do to get their new year off on the right marketing foot.

All small businesses have brands, and these brands will be defined. The question is, who will define your brands, and Bill and Jim talk about how to make sure that you and your customers define your brands, not your competitors.

How do you manage your brand image in a world where there are cell phone cameras and a website called Youtube? Jane and Jean join Jim to talk about how to make sure your brand stand for what you intend.

More and more customers are talking about your company online. Ben joins Jim to talk about how to get in front of this and take advantage of it.