What is the absolute worst marketing mistake small business owners make? Michael and Jim discuss this and explain how to stop doing it.

Is the lack of marketing results for your small business frustrating you? Ilise talks with Jim about this frustration and her ideas on how to turn those feelings into performance.

Is this a great time for small business owners to focus on differentiating themselves from competitors? Tom and Jim think it is, and they talk about why and how to do it.

What do small business owners need to know about marketing to Generation Y (teenagers and younger)? Plenty, according to Glenn, who joins Jim to talk about why we should be marketing to these kids, and how to do it.

The words we use in our branding message matter and Jean talks with Jim about how to develop branding words that match the service we provide.

How much does it cost to treat customers like friends? Scott talks with Jim about the answer to this question and the benefits of getting the right answer.

Do you know the difference between marketing and advertising for your small business? Jeff talks with Jim about the differences and connections between marketing and advertising, including what your organization has to do to support these efforts.

If you want to grow your small business better, become more professional with your marketing, and Kevin talks with Jim about how to do that.

What if your brand could lead your business into the future, instead of your brand being an afterthought? Karen and Jim talk about how to lead with your brand, instead of dragging it along.

One of the keys to branding success is to create brand authenticity, and Kim talks with Jim about how to make your branding efforts and messages authentic.