Category: Marketing, Branding, Advertising
There are always pressing things on the minds of small business owners. Jan talks with Jim about some of the issues that small business owners are the most concerned about.
Everyone shops, but why do people shop where they do? Pam joins Jim to talk about what you have to do to get customers to shop with you -- and then come back.
Pricing of products and services is a critical element of any small business marketing plan, and Sean joins Jim to talk about how to have an effective pricing strategy.
The 21st century is a new era in the marketplace and next year is the next installment of this new era for small businesses. Tom talks with Jim about what to expect from customers next year and how to deliver what customers want.
Franchising is an extremely important part of the U.S. marketplace, especially for small businesses, and Danny joins Jim to talk about how his company's success as a franchiser, and what to ask a franchiser if you're thinking about buying a franchise.
Web 2.0 is the next level of the Internet and Alan talks with Jim about how small businesses can adjust their online strategy to include some 2.0 elements.
Retail is still the largest small business sector, and still the one that needs the most improving. Bob talks with Jim about what small retailers need to know to be successful in the 21st century.
It's the holidays and Kelly joins Jim to talk about the best toys for Christmas.
Differentiation is a very important thing for small businesses to accomplish in the marketplace, and Lois talks with Jim about how to do that, especially during the holidays. They also discuss some customer care tips.
Jeff and Jim talk about how to take a product to market by narrowing the prospect list first and then focusing on those more likely buyers.
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