Norty Cohen joins Jim Blasingame to report on the research he conducted to determine the many reasons why customers adopt brands and are true to them.

Bob Bly joins Jim Blasingame to reveal several ways to use email in your marketing strategy, especially how to rethink monetizing your offerings.

Bob Bly joins Jim Blasingame to reveal why after all these years, email is now poised to resurge as the next great marketing tool.

Adrian Ott joins Jim Blasingame to reveal that your market research plan could begin as simply as using college marketing interns to help you as part of their major requirements.

Adrian Ott joins Jim Blasingame to reveal some of the ways to make sure you get the most for your market research investment, including making sure you provide accurate specifications to the researchers.

Adrian Ott joins Jim Blasingame to point out that too many small businesses fall into the classic market research pitfall of doing NOTHING on the way to becoming irrelevant.

Tom Asacker joins Jim Blasingame to reveal that your identity is tied up in the story you’re telling yourself and the world, and why you should be careful if it’s becoming too comfortable.

Tom Asacker joins Jim Blasingame to propose that your destiny is a result of how you identify yourself, and if you don’t like the way you’re heading, change your story.

Robbie Baxter joins Jim Blasingame to reveal how to set up a successful membership program that drives perpetual revenue by focusing the development on your best customers.

Robbie Baxter joins Jim Blasingame to reveal how companies that create membership income have the greatest sustainability, and why it’s something small businesses can learn from Amazon and do for themselves.