Category: Marketing, Branding, Advertising
Rob Levin joins Jim Blasingame to recognize that most people in business aren’t steeped in content marketing acumen, so find professional to help with this essential, new strategy.
Rob Levin joins Jim Blasingame to reveal that less than 90% of visitors to your website are ready to buy, so make sure you’ve got something to help that group keep coming back until they’re ready to buy.
Robert Levin joins Jim Blasingame to remind you that your work and your customers’ schedules might not coordinate with the Gregorian calendar, so take the long, multi-year view of your business’s performance.
Grant LeBoff joins Jim Blasingame to review the evolution and relative effectiveness of social media marketing a decade after it began, including how small businesses should think about using it.
Charlie Fusco joins Jim Blasingame to discuss one thing that challenges many small business owners - creating a personal brand of the founder concurrent with the company brand.
Charlie Fusco joins Jim Blasingame to tells her entrepreneurial story about how she started and grew her business while she started and grew her family.
Ilise Benun joins Jim Blasingame to reveal some of the ways marketing has changed in the past 20 years, including the way customers can tell the world about your service.
Steve Martin joins Jim Blasingame to reveal some of the data mining disruptions, and reasons small businesses will have get better at tracking individual customer behavior, over demographic trends.
Steve Martin joins Jim Blasingame to report on the impact of mining, aggregating, and employing data is creating a new disruption on the economy, especially small businesses.
Arun Gopalakrishnan joins Jim Blasingame to reveal that 21st-century customer data should be focused more on their buying habits than their generation, income, location, etc.
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