Arun Gopalakrishnan joins Jim Blasingame to reveal that 21st-century customer data should be focused more on what they’ve been doing than who they are.

Jim reveals the power of the Cloud, including five applications, as well as how to avoid one of the biggest problems with it.

Catherine Kaputa joins Jim Blasingame to reveal that if you expect an investor to take your seriously, you have to be able to convey the essence of your value proposition in a very short sentence.

Bill Schley joins Jim Blasingame to reveal the power of what he calls microscripts, how to create and use them.

Bill Schley joins Jim Blasingame to reveal what a microscript is, and why it should be very short and very intuitive.

Debbie Meyer joins Jim Blasingame to report that social media marketing is different from traditional marketing in that it’s more difficult to accomplish a call to action ROI.

Debbie Meyer joins Jim Blasingame to report that even on social media, we have to know who our specific audience is just like when using traditional marketing.

Debbie Meyer joins Jim Blasingame to reveal that some people who recommend products on social media are actually being paid to shill for that company.

Tom Asacker joins Jim Blasingame to discuss the resistance or ignorance of businesses to adjust to the new paradigm of relevance being more compelling for customers than your value proposition.

Tom Asacker joins Jim Blasingame to reveal that today customers are ruling you in or out based on how they feel about you – your relevance – before they know if you have value to them.