Category: Marketing, Branding, Advertising
Pam Danziger joins Jim Blasingame to reveal that the small businesses that will outlast the current consolidation in the big electronic retailers are the ones who create a distinctive brand image.
John Dini joins Jim Blasingame to reveal how many years in advance you should take to prepare your business for sale, and the reasons why it takes years.
Bob Negen joins Jim Blasingame to discuss what small retailers have to do to claim their part of the retail vacuum created when the big retailers left town.
Kirk Cheyfitz joins Jim Blasingame to recommend to small business owners that they focus on the expectations of the customer to determine the direction of their company.
Kirk Cheyfitz joins Jim Blasingame to reveal the differences in the advertising world when he started his business 15 years ago with how it is today and how that’s challenging business decision makers.
Kathy Perry joins Jim Blasingame to report on how Instagram is allowing businesses to extend their videos to 60 minutes in order to increase engagement.
Kathy Perry joins Jim Blasingame to report on how Facebook is combining two of their services to make it easier for you to advertise on their platform, also Facebook's plan to eliminate fake news, while they’re still suppressing conservative posts.
Kathy Perry joins Jim Blasingame to report on how handy using hashtags on Linkedin can be in getting you more views..
Ken Tencer joins Jim Blasingame to discuss the benefits of organizational diversity and the challenges in achieving it.
Norty Cohen joins Jim Blasingame to report on the increasing reliance customers have on what their peers say about brands – earned media – over the brand’s marketing message.
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