Category: Marketing, Branding, Advertising
Patricia Greene joins Jim Blasingame to talk about the upcoming celebration of International Women’s Day, and why it’s important, even in the 21st century.
Grant LeBoff joins Jim Blasingame to reveal that delivering your big idea, why your company matters and your key message in a story are three things you have to deliver to cut through the content clutter.
Grant LeBoff joins Jim Blasingame to reveal how the competitive advantage model has been replaced as the first prospect consideration with whether you’re attractive, or relevant to them.
Sarah Hiner joins Jim Blasingame to reveal some of the ways your bank may be imposing fees for doing nothing, like on your dormant savings account, and how to stop them.
Pam Danziger joins Jim Blasingame to reveal that if you want to take advantage of the retail vacuum being created by retreating big retailers, you have to step in with both high touch service and high tech capability.
Pam Danziger joins Jim Blasingame to reveal why there is a retail vacuum being created right now by retreating large retailers and how small businesses can fill that vacuum.
Brad Huisken joins Jim Blasingame to reveal why there is a vacuum being created by retreating big box retailers and how small businesses can step in and fill it.
Josh McCarter joins Jim Blasingame to reveal some of the reasons why you're better off doing what it takes to keep customers coming back, as opposed to focusing time and resources on customers who don't know you.
Catherine Kaputa joins Jim Blasingame to reveal how some businesses owned their brand category, and how small businesses can do that by excelling in niches and niches of niches.
Catherine Kaputa joins Jim Blasingame to reveal that breakthrough brands are more likely to be focused more narrowly, rather than to try to be all things to all prospects, and they’re underpinned with a great business model.
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