Category: Marketing, Branding, Advertising
Jim Blasingame reveals some of the components of the small business special sauce that can be used profitably to occupy the vacuum being left on Main Street by retreating big box retailers.
Jim Blasingame reveals the macro-economic concept of The Barbell Effect and how it’s negatively impacting legacy retailers and why it’s producing an opportunity for small retailers.
Charlie Fusco joins Jim Blasingame to reveal the power of knowing your marketing platform and developing a quantum media strategy.
Charlie Fusco joins Jim Blasingame to discuss her own payroll-making strategy and why there needs to be a direct connection between your marketing expectations and payroll.
Mark Babbitt joins Jim Blasingame to reveal why you have to keep up with the way your brand is being treated online, and how to make that happen.
Mark Babbitt joins Jim Blasingame to reveal how support of your brand today must include your social media credentials, like reviews, endorsements and recommendations.
Robert Grede joins Jim Blasingame to recommend exhibiting at a trade show of the people you want to meet, and how to staff and operate such a booth.
Robert Grede joins Jim Blasingame to reveal reasons why you should be including in your marketing budget attending the trade show/convention of your industry.
Sarah Hiner joins Jim Blasingame to reveal some of the ways your bank may be imposing fees for doing nothing, like on your dormant savings account, and how to stop them.
Nick Choat joins Jim Blasingame to reveal what he learned about big data during his corporate tenure, and why small businesses have access to their own big data.
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