Category: Marketing, Branding, Advertising
Ilise Benun joins Jim Blasingame to help you connect all the elements of your marketing/advertising strategy, so they complement each other.
Ilise Benun joins Jim Blasingame to debate how they see marketing and advertising as a way to move the needle on your sales effort, and why you need to know the difference.
Wally Bock joins Jim Blasingame to talk about the impact books have had on your life and career, and how we’re attracted to different authors.
Debbie Meyer joins Jim Blasingame to discuss the challenges of a personal brand, when it’s time to think about the company’s life after that person.
Debbie Meyer joins Jim Blasingame to discuss what was going on in her life, and in her mind, when she invented her first product, and how that turned into a global personal brand of home products.
Debbie Meyer joins Jim Blasingame to discuss the benefits and obligations when you have a real person as the lead brand of a business instead of just a company name.
Jeff Zbar joins Jim Blasingame to talk about how far we go to put our customers’ best interest before ours.
Jim Blasingame reveals new research on the adoption of mobile computing by small business owners, over the past four years, and why it’s necessary.
Jim Blasingame reviews polling numbers that show small business social media success is declining, and what your expectations should really look like.
Jim Blasingame shares his ideas on why small businesses shouldn't get confused and frustrated about social media, because it’s just learning how to go to the new places where customers are and hang out with them.
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